AI Marketing Tools For Your Consideration
Leveraging AI for Marketing is HOT right now. However, some of the urgency around using AI makes us feel like we are in a race against time. As we know, things get better as they age (wine anyone). The point here being that we don’t have to go to the extreme of AI and do it all now. Some of the AI tools and solutions out there will become obsolete (remember myspace). And some will get way better after the initial iterations have been tested and analyzed.
For now, leverage the benefits of the creative process in learning what’s out there, will it work for you and what are some things that have been enhanced that you are already in your marketing tech stack. The following list speaks to gold old-fashioned brainstorming, automating workflows, and enhancing collaboration.
Gamma: Gamma is a tool that leverages AI for data analysis, predictive modeling, and customer segmentation. It helps marketers understand customer behavior, predict trends, and optimize marketing campaigns. Essentially this replaces the conventional PowerPoint Slide Deck. The templates are specific and easy to modify. Shareable content that is simple to adjust based on your team’s feedback. The AI editing function is super helpful in applying the feedback for new versions.
ARC Browser: ARC is an AI-powered tool used for content classification and recommendation. It analyzes content to determine its relevance to specific audiences and recommends the most appropriate content for different marketing channels. This is really Chrome’s cousin. Hyper personalized web browsers that are efficient and helpful if it sees that you are going to the same websites and apps daily or even hourly.
Color Magic: Remember the Pantone Fan Decks of yesteryear? The names of the colors and all the options. Well, color magic channels that same experience. Color Magic is a tool that utilizes AI to analyze the psychological impact of colors in marketing materials. It helps marketers choose colors that resonate with their target audience and evoke the desired emotions or actions. Careful, hours of fun using this tool. Incredibly helpful, you only need one word to generate a handful of hues.
Butter: Bring us your tired….Butter capitalizes on what Liberty stated. This app is for the Zoom and Teams fatigue bunch. It comes with a ton of automations and creations that make meetings, collaborations, and training interactive, participatory, and compelling. The best part is the auto-generated recaps so the post event note generation and action item checklist is a cinch. As an integration devotee this is definitely worth considering for existing gatherings or starting something brand new.
Adobe Creative Cloud: Adobe Creative Cloud provides a suite of professional design software, including Photoshop, Illustrator, and InDesign. Firefly and Generative AI are great tools to use for graphics and Adobe Express uses AI to help with social media campaigns and text to graphic tools. Adobe just raised the price on the monthly subscription but if you ask nicely they will give you a deal.
Figma: Figma is a collaborative interface design tool for UI and UX that allows marketers to create, prototype, and collaborate on designs in real-time. It's suitable for designing websites, mobile apps, and other digital interfaces. I’m a newb on this one but so far I can see the potential. Check it out.
BAIS Camp: BAIS Camp is a training course by Flo Desk. This is specifically for ChatGPT and it’s an investment. If you have the funds in your marketing budget, definitely check it out. It’s sassy so bring your attitude.
These tools leverage AI to automate and enhance various aspects of marketing, from data analysis and segmentation to graphics and branding. However, it's important for marketers to evaluate their specific needs and goals before investing in any tool to ensure it aligns with their strategy and objectives.
Don’t know where to start or want help understanding what you need? Let’s chat. Contact me to learn more about how to integrate AI into your marketing processes in order to get results.