Positioning & Visibility Playbook™
The Positioning + Visibility Playbook™ is a 90-day system for B2B firms and consultancies that need structured, senior-level marketing strategy without adding full-time staff. It bridges the capability gap by defining strengths, creating distinctive brand-driven narratives, and generating aligned visibility opportunities. Supported by AI-enabled tools, the Playbook delivers clarity, consistency, and measurable results, helping organizations communicate their value, build recognition, and grow with confidence.
Marketing Consultation
A laser focus on developing realistic, actionable strategies that align with what’s possible, creating a foundation for incremental and holistic success. From assessing current marketing efforts to managing and integrating all aspects of a marketing program, a guided process of building a proactive, cohesive strategy designed to meet unique needs.
Media Relations
Strategically matching clients with targeted media outlets, platforms, and channels that can effectively tell the story. Spanning all media types like earned, social, owned, and paid, ensuring a well-rounded strategy that amplifies your message to the right audience and medium. Traditional public relations is essential to growing a connected and trusted business.
Content Creation
In developing tailored content across various platforms—social media, websites, email, video, and print—and building integrated campaigns that align with your business objectives, firms embody their mission and vision that is consistent, clear, and results-driven. Existing content, married with new technology enhances brand assets that win.
About Maureen Russell
Maureen Russell is a marketing practitioner and consultant recognized for her exploratory approach and creative solutions. Her deep expertise in marketing, design, media, and communications underscores her commitment to advancing outcomes through customized marketing and communications solutions.
Her practice stands out in the marketing field through a unique blend of curiosity in science, communication, and the environment. With over 20 years of experience in the marketing and communications, she draws upon a profound understanding of the marketing landscape, adeptly navigating various economic conditions, technological advancements, and business cycles. Her diversified portfolio includes work with major global corporations like Vail Resorts, Stantec, and MWH as well as impactful non-profit organizations like Santa Barbara Audubon, Built Green Colorado, and CREW. Working with passionate entrepreuners on customized marketing launches is part of her portfolio.
As a seasoned marketing professional, Maureen is dedicated to addressing the ever-changing universe of marketing and communications. Her experienced insight and collaborative approach make her an invaluable partner for organizations aiming to elevate brands with measurable positioning and aligned visibility.
Maureen offers extensive expertise in B2B marketing, encompassing sales enablement, digital/AI strategy, content development, project management, and targeted media campaigns across industries such as professional services, real estate development, hospitality, and nonprofit organizations. She leverages forward-thinking best practices and emerging trends to implement innovative marketing programs with measurable outcomes.