Blogging, Branding, and Connecting In 2021
Let’s face it visiting a website without a blog might give the impression that the company is inactive on their website and disengaged from their target market.
Some companies are hurrying to adapt to a pandemic norm while still responsible for generating revenues and growth. Blogging is becoming even more important. More people spend time online and network online than ever before. Cold calls are now Zoom calls. It’s easier to be prepared for these meetings by reading a firms blog first.
Having a clear understanding of how blogging works and blogging best practices is becoming more critical to maintain success. Some companies will outsource to content agencies with dedicated years researching, learning, and adopting online trends for their content needs. They still need to participate in content development for authenticity.
Regardless of whether you will be choosing an consulting firm or attempting the ‘blogging adventures of 2021’ yourself, it is always in your best interest to know the basics and the benefits.
The good news for those who have already invested big in their blogging strategies, the results were instant in 2020, with more views, impressions, and ultimately more leads being generated.
Below are 15 facts, and reasons to start, continue, or outsource your blogging immediately.
You'll generate 3x more leads via blogs than through paid media.
Blogging is perfect for SEO - keywords, keyword phrases just to start.
Blogging provides 4x the likelihood of being found in organic search.
52% of marketers agree that blogging is the most critical marketing tactic.
Blogging magnifies your brand by aligning, informing, and leading.
Blog posts help build a long-lasting content machine through series.
Your blogs are an opportunity for transparency and trust.
Blogging showcases your WHY behind your what.
Google likes blogging as a content marketing strategy.
Short-form content still works well in many industries so be authentic.
Summarizing key takeaways pleases your audience and boosts SEO.
Blogging is a long term strategy that isn't going away any time soon.
Blogging gives influencers in your niche shareable from your brand.
Blogging is affordable and has a quantifiable ROI.
Blogging supports your other content strategies through integration.
